Who We Sponsor


Founded in April 2014, 53-11 is dedicated to encouraging local cyclists of all ages and ability to join a committed, yet fun, organised cycling club.

They want to make sure that their members can get the best out of cycling and make some friends along the way.

Typically, they lead social rides on three evenings of the working week; with daytime rides on Sundays.

Whether you want to ride regularly, or once in a while, there is hopefully something for everyone; and the club likes to incorporate a cafe/pub stop on most rides, further promoting the social aspect. Also, there are quite often other "ad hoc" rides lead by club members.



Insure Your Cycle

As sponsors of the 53-11 cycle club, we are delighted to advise you that we have access to what we think is the perfect policy to insure your cycle(s).

The cover is provided by Axa and as a 53-11 club member you get a 20% discount.

The policy covers bicycles under Household Insurance ‘Unspecified Personal Possessions’ covering any 1 ‘Single Item’ up to £10,000 (which covers every bike I know in the club).

This covers Loss, damage or accidental damage to personal effects, cycles, valuables and money belonging to you and your family whilst anywhere in the world, including the lanes of Norfolk! Extras such as carbon wheels are also classified as a personal possession in their own right and therefore also covered, even for accidental damage (such as hitting a pot hole).

Note: standard Household Insurance doesn’t always cover, and if they do, they often need to be specified separately to personal possessions, have limits of less than £1,000 and have cover restrictions.

There are the usual rules apply, such as taking reasonable steps to secure your bike when unattended, but that’s pretty obvious stuff

Simply follow the link to the right to get a quote or register your interest ready for your current insurance renewal.

Testimonials / What Our Clients Say

  • We found Premier Financial Group to be extremely knowledgeable and very good at dealing with any problems, so we didn't have to.
    Client: S.E. from T.S.A.
  • Professional and trustworthy, would recommend to family and friends..
    Client: Mr B.W. and Miss C.A. from Norwich
  • Nicola was very professional and an excellent source of information and advice.
    Client: Mr C.E. and Miss E.G. from Halvergate
  • Thank you ever so much for all your help. It has been so reassuring to have you at the end of the phone!
    Client: Miss A.P. and Mr L.P. from Wymondham